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Photo: 5/15 WEST/Getty Images
Here are the latest developments in the fashion industry this Friday.
Congress Investigates Amazon’s Ties with TikTok
In September, representatives from Amazon participated in a confidential session with the House Select Committee to discuss their connection with TikTok. This meeting, which was only disclosed recently, focused on concerns regarding a feature that links users‘ Amazon and TikTok accounts. This functionality allows users to buy Amazon products directly through advertisements on TikTok. Given the potential national security risks associated with TikTok, there are fears it could face a nationwide ban. {Business of Fashion/paywalled}
Burberry’s CEO Unveils New Brand Direction
The newly appointed CEO of Burberry, Joshua Schulman, announced a strategic overhaul on Thursday. The “Burberry Forward” initiative aims to honor the brand’s British roots while enhancing its focus on outerwear and scarves as well as reassessing pricing strategies. Schulman stated, “Our recent struggles can be attributed to various factors such as inconsistent brand representation and insufficient attention to our primary outerwear category along with our key customer demographics.” He emphasized that immediate action is necessary for stabilizing operations and steering Burberry towards sustainable growth once again. {Burberry}
The Italian Pursuit of Local Materials
While many Italian brands proudly display their “Made in Italy” labels, few actually source raw materials locally due to economic challenges and climate conditions that hinder domestic production of cotton, wool, and other textiles. Nevertheless, there is an increasing effort among brands and suppliers to localize their supply chains further. Bella Webb from *Vogue* Business delves into this rising trend for sourcing materials grown within Italy itself. {Vogue Business/paywalled}
Photo: Courtesy of Catbird
Crossover Collection by Catbird and Jenny Slate Launches Today
The second collaborative collection betweenCatbird and actress-comedianJenny Slate is now available for purchase starting today. Drawing inspiration from Slate’s childhood memories, this collection features playful floral designs alongside heart motifs intertwined with braids. In conjunction with this launch, the Catbird Giving Fund will contribute $20,000 to Planned Parenthood.
available here
